Below are sample sales and registration pages and one flyer for the two programs I will be leading. One is at my club, HRCA, and the other is my virtual program.You’re welcome to copy and adapt any of the text on these pages or flyer that applies to your RideStrong program.

1. At My Club

To the right is the flyer my club’s marketing department made. I think it’s OK, but I wasn’t happy that they used the word “Cycle” instead of “Cycling.” When I asked them to change it, they said it was too late. Click the image to the right to download a pdf.

Here is the registration page for this program.

2. My Virtual RideStrong Program

My virtual RideStrong classes have a much more in-depth sales page that walks through the program in detail. You can view that page here.

As you create your promotional materials and registration pages, remember this key principle of effective marketing:
Lead with the benefits before listing the features.

• Benefits explain why someone should join—what they’ll gain from completing the program (meeting cycling goals, keeping up with cycling buddies, building endurance and strength, or preparing for a bike tour or century ride).

• Features describe what’s included—the structure of the classes, workouts, schedules, and training elements.

When you put the benefits first, riders can immediately see how the program fits into their goals—and the features then reinforce how you’ll help them get there.