Unlocking Success: Crafting a Winter Training Program for Cyclists

Learn how to design, market, and run a periodized training program that fills bikes and keeps cyclists coming back all winter long.

About the Webinar 

Winter is the perfect time to bring cyclists indoors—but building a structured program that truly motivates riders can feel overwhelming. That’s where I come in. I’m Jennifer Sage, founder of the Indoor Cycling Association, and for 17 years I’ve created and taught winter training programs that have filled classes at clubs, studios, and online.

In this webinar, I’ll share my proven framework so you can launch your own successful program with confidence.

What You’ll Learn

  • How to market your program to attract cyclists beyond your regular members

  • Pricing strategies that make it worthwhile

  • Equipment and instructor essentials

  • Structuring and scheduling for maximum impact

  • Proven tactics to keep your classes full


Who It’s For

  • Instructors (with outdoor cycling experience) who want to guide cyclists through the off-season

  • Studio owners looking to expand their offerings


👉 Join me and discover how to craft a winter training program that elevates your coaching, grows your community, and keeps riders returning year after year.

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