ICA Webinar Series - Crafting a Winter Training Program

CRAFTING A WINTER TRAINING PROGRAM

As days get shorter and temperatures drop, cyclists will soon be bringing their training indoors. Are you and your studio ready to guide them through the off-season and help them start next season stronger?

If you’ve ever thought about teaching a winter training program but aren’t sure how to structure it, schedule it, market it, or set the right price, this masterclass is just for you!

Hi, I’m Jennifer Sage, master instructor and founder of the Indoor Cycling Association. For 16 years, I’ve been creating and teaching winter training programs that have filled classes at high-end clubs, community centers, and even virtually in my cycling studio at home. My audience? Recreational cyclists who want to be ready when spring rolls around—whether that means keeping up with their riding buddies, tackling a local climb, training for a bike tour, or completing their first century ride. But for most, it’s simply about feeling stronger on the bike at the start of the cycling season and boosting their endurance.

I bet you have a similar group of cyclists right in your area who would love your guidance this winter to help them prepare for next season like never before!

In this masterclass, I’ll share my secrets to building a successful winter training program that keeps cyclists coming back year after year. Whether you’re an experienced instructor or just exploring the idea or you’re a studio owner, I’ll guide you through the process of creating a loyal following of outdoor riders.

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🚴‍♂️ Why a Winter Training Program is Different
We’ll explore what sets winter training programs apart from regular classes, why it’s important to differentiate your program from your current roster of classes, and how this program can be a game-changer for your business.

🚴‍♂️ Studio and Instructor Essentials
Learn what equipment is essential to run a successful program, regardless of your facility, and what qualifications will set you apart as an instructor. We’ll also cover optional tech add-ons that can elevate your program to the next level—but if those aren’t in your budget or feel like too much tech, don’t worry—you can still run a fantastic program without them!

🚴‍♀️ Reaching the Right Riders
Discover how to attract the largest group of outdoor cyclists—recreational riders who are eager to improve their cycling fitness and endurance over the winter. I’ll share promotional ideas that will grab their attention and help fill your classes beyond your regular membership.

🚴‍♀️ Making the Numbers Work
When done right, a winter training program can be highly profitable. We’ll dive into pricing strategies, profitability, and instructor compensation to ensure your program is worth your time and effort. Plus, receive a free decision-making spreadsheet to help guide your financial planning.

🚴‍♀️ Scheduling and Structure
Discover the optimal timing and length for your program to fit your market’s needs, and begin crafting an effective training structure that caters to cyclists, whether you have bikes with power meters or teach with heart rate alone.

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Ready to Elevate Your Classes and Expand Your Reach?

Register today and get set to lead cyclists through a winter training journey that keeps them engaged, challenged, and returning for more. Whether you’re a solo instructor or a studio owner, this is your opportunity to elevate your offerings, enhance your coaching, and build a loyal following.

Secure your spot in this informative free masterclass now, and let’s make this off-season the best one yet!

Sunday, September 29th, 2:00 PM Mountain time (US and Canada)

Tuesday, October 1st, 9:00 AM Mountain time (US and Canada)

Wednesday, October 2nd, 4:00 PM Mountain Time (US and Canada)