Bill Pierce, Music and Educational Contributor

Bill Pierce got into indoor cycling in a slightly unconventional manner; he came to it from running. He started taking a Spinning® class as a way to cross-train for running during the cold winter months in the Midwest. After a while, he thought that his athletic experience would provide a solid background to become an instructor, so he took the Spinning certification. Over a decade later, he’s also added Keiser and Schwinn certs. His classes are based on his knowledge as an endurance athlete and coach. They all have a purpose, which varies with each class.

Bill’s indoor cycling experience pulled him to ride more outside. He started to cycle farther and faster, adding several organized rides and centuries to his regimen. In 2014, Bill participated in Ride the Rockies, a weeklong tour through the Colorado mountains. He’s ridden it every year since.

In addition to bringing a unique perspective to his classes from a physiological standpoint, Bill also provides uniquely eclectic playlists. His musical tastes may be described as decidedly non-mainstream, cutting edge, and a little weird. He’s a devotee of live music, seeing many shows a year, including the Pitchfork Music Festival and Lollapalooza held in his hometown.


Although he has grown fond of cycling, both indoors and outside, running continues to be his passion. Bill is a certified running coach with the Road Runner’s Club of America. He’s co-founder and president of a distance running club that has helped hundreds of runners complete in thousands of marathons since it began in 2000. Bill still runs too. As of this writing, he’s completed 45 marathons and has run at least one marathon a year for 25 consecutive years.