Bill Roach is a Star 3 Spinning Instructor, personal trainer (NASM-CPT, CES) and lead indoor cycling instructor for the Des Moines, Iowa YMCA’s. He is retired from a 35-year career in policy and communications for the Iowa Attorney General’s Office. He is a former long distance cyclist competing in cross-state and 24-hour races. Bill’s particular expertise for ICA is to advise on communications strategies to promote ourselves, our classes and the “Keep it Real” message.