Bill Roach is the lead indoor cycling instructor (Spinning Star 3 and Keiser) and a personal trainer (NASM-CPT, CES) for the Des Moines, Iowa, YMCA. As a national staff trainer, he teaches wellness and group exercise science to Y employees. He has also initiated a highly regarded mentorship program for new indoor cycling instructors.
Bill is retired from a 35-year career in policy and communications for the Iowa attorney general’s office. He is a former long distance cyclist competing in cross-state and 24-hour races. Bill’s particular expertise for ICA is to advise on communications strategies to promote ourselves, our classes and the “Keep it Real” message.