Senior riders are becoming one of the most important demographics for our industry. The prevalence of baby boomers graduating into senior status is an opportunity for us to serve more people. But there is reluctance among this group to try indoor cycling. How can we overcome their resistance? I think the answer is the 30-minute senior rider demonstration class. This class can go miles in relieving the riders’ anxiety and creating dedicated new riders for our classes. Read more…

This is the continuation of our hints and tips that will help keep your “January newbies” in the saddle for the months and years to come. Here we cover introduction to bike operation, safety, and riding technique, and give you inspiration to use with your new riders. We finish with tips to make sure they not only will be happy with their first-time experience with you but will be much more likely to come back. Read more…

The first few months of every year bring in many new riders to your classes. This two-part series will provide ample tips that show you care and will help remove some reasons that your riders might abandon their first try at indoor riding, while increasing the chances that these newbies become your biggest fans. Read more…

Jacque Wyatt is an instructor whose community is still reeling from a devastating hurricane less than three months ago in the panhandle of Florida. She recently shared a photo of herself teaching a class in her garage and reflected on the pain of their loss and the joy of being able to ride together again. I asked Jacque to share her story—it’s one of resiliency and community.Read more…