How would you like to become the go-to person on indoor cycling in your community—the one reporters and the public think of first? Here’s a simple step-by-step outline to help you promote your classes by building lasting relationships with your local media.Read more…
Exits are hard. Graceful exits, harder. Everything has a shelf life, a half-life if you will. So does your teaching life with any individual class. So when do you make your exit? Here are some of the questions I propose you ask yourself.Read more…
This article concludes our series on working with the news media to promote yourself and your club or studio. Learn how to make contact with your local reporters and position yourself as an expert in your field.Read more…
You have done your preparation; now you are ready for the interview. So how do you actually go about talking to the reporter? This is perhaps the most important segment of this series so far, but stay tuned for Part 5, in which we will tell you how to go out and find your own coverage in your local media for your class, studio, program, or event.Read more…
A media interview can be a powerful tool for promoting yourself, your class, and your profession. It’s a lot more fun if you are well prepared. In part 3 of this series, we get a little more serious as you learn how to get ready for a media interview. Read more…
In Part I we discussed the benefits and the risks of doing interviews with the news media. Once you know the benefits and risks, how do you decide when to take the risk, and when to decline it?Read more…
Should indoor cycling instructors talk to the news media to promote themselves and their profession? If so, when? And how? Read this first part of a five-part series to learn from a thirty-plus year media professional and cycling instructor. Read more…
What do you do in that uncomfortable moment when the class’s attention is diverted away from you and to the late student coming in the door? What do your actions say about yourself in that moment?Read more…
You’ve been there. It was a hard day at work. You’re coming down with a cold. You’ve got other pressing issues on your mind. And, you have to go teach. Normally you love teaching. But today? Not so much. How do you deal? Here are 5 strategies to make sure you give a professional performance when you don’t feel up to it.Read more…
Bill Roach has had students request Christian music for his playlists, and Jennifer Sage has had instructors who have requested Christian music suggestions for ICA. Have you had these requests from your students? What have you done? Bill gives you some ideas for how to approach this kind of request, with input from Jennifer Sage, Gene Nacey, and Tom Scotto. We provide you with some song suggestions from this genre, and welcome all of your own. Please give us your input on this potentially touchy subject!Read more…