Kari Stuart, co-owner of Symmetry Training and Fitness, an indoor cycling studio in Grand Rapids, MI, had an opportunity to be on her local television station to show how cycling classes can be used as an effective form of cross-training for distance runners.
Make sure you watch toward the end of the video—Kari has a great message about riding real!
Have you or your studio had the opportunity to be featured in your local media? If so, would you like to share it with us?
ICA has a five-part series for premium members on How to Talk to The Media, so you can learn how to get the most publicity for your classes or your studio. This series is written by Bill Roach, an ICA contributor who has an extensive background in communications and media.