Have you ever wondered what all the hype was about hashtags, those silly tic-tac-toe–looking things you see everywhere on Twitter, Instagram, Facebook, and other social media platforms? #dotheysometimesgetonyournerves?
When used correctly, they really do serve an important role in social media, and it’s possible they can help you as a fitness professional if you want to increase your presence in the industry, become known as a leader, and/or attract more clients or students.
Amanda Vogel, fitness writer and presenter, has created a great short video that will help you understand what all the hype is about hashtags.
I have to admit, I’ve been known to use hashtags like she mentions in #3 in the video #justbecauseitsfun. But it also saves space in Twitter! 😉
If you haven’t yet followed ICA on Twitter, check us out here, and make sure to LIKE us on Facebook. [We are only a handful of fans away from 6000—help us get there soon!] You can follow us on Instagram too…but we are just getting started.
At ICA, we have several member articles on how to use social media and e-mail promotion to connect with your riders and to increase your class size or promote your programs. In the coming months, we are planning on a lot more posts to help individual instructors as well as studios to promote their passion via social media. If you are not doing this yet…what are you waiting for? It really does work when done well!
Here are a few ICA articles:
The 2014 Indoor Cycling Summit included a presentation on using social media for fitness pros, among the 29 sessions offered at the Summit. You can expect our 2015 Summit to continue with more workshops.