Bill Roach recently wrote about the benefits of starting a newsletter not only to keep your students informed of your classes, alert them to schedule changes, or provide fitness tips, but also to increase your connection with them, leading to increased attendance and loyalty. In this article, Bill goes theRead more…

ICA member Cheryl asked about supporting documentation to understand why maximum heart rate zones are not advised and more information on lactate threshold zones and training. Apparently, she has a doctor and some “scientific types” in her class. Here is everything you ever wanted to know about LT and why it should replace MHR zones! Be prepared…your summer educational reading material is all right here.Read more…

This mountain bike profile has proven to be one of the most exhilarating rides I think I’ve ever done! Hidden beneath the twisty-turny-uppy-downy terrain are unstructured intervals. This is the kind of “real” ride that your interval training prepares you for. So get ready to show your students what solid interval training can do for them!Read more…

We’ve discussed creative ways of connecting to students via Facebook and a website. Here is yet another way to stay connected and communicate on a more personal level with students—by establishing a newsletter. I met with Bill Roach, who shares with you his tips for a very successful newsletter that has increased his attendance in classes and even brought him personal training clients.Read more…