The Motivation Paradigm, Part 3: Fear vs. Love
Fear can be a powerful motivator, especially in the short term. In fitness, this manifests itself as working out because of a doctor’s warning, or fear of gaining weight. In the long term, we are always better when we can live our lives—and pursue a fit lifestyle—in love. There are steps cycling coaches can take to help riders make the transition, thus improving their chances of a lifetime commitment to fitness.Read more…