The Cycling 360 podcast aired today featuring an interview with Jennifer Sage. They discuss how a cyclist can Keep it Real in indoor cycling classes and why it’s important. The topics they discuss are relevant and important not just for cyclists, but for anyone teaching or taking any indoor cyclingRead more…
You have done your preparation; now you are ready for the interview. So how do you actually go about talking to the reporter? This is perhaps the most important segment of this series so far, but stay tuned for Part 5, in which we will tell you how to go out and find your own coverage in your local media for your class, studio, program, or event.Read more…
When you read this inspiring story, ask yourself, is it possible that you have met this student in your class? You never know the impact you may have on one of your students, or potential students. Kathy Erlich-Sheffer shares her journey from an obese, timid student who fell off the bike in her first Spinning class and didn’t venture back for several years, to becoming an instructor herself. It was a nurturing instructor who changed everything for Kathy.Read more…
Over the next few weeks ICA will be talking with some of the companies and their passionate founders who have brought the world of virtual indoor riding to life. For this post I talk with Gene Nacey of Global Ride who is one of the pioneers in the virtual space. Although this is a audio interview, I’ve included footage from Global Ride’s Italy, France, Spain, and Hawaii videos to provide a taste of the motivation and excitement they provide.Read more…
There is no denying that promoting your upcoming classes can remind students to attend and greatly increase your class size. It’s also a great way to keep your students focused on their goals and help them achieve them. A weekly reminder in their inbox may be the impetus that kicks them in the butt to fit your class(es) into their busy schedules. Few have done it better than ICA member Kelly Scymczyk. Here are 11 samples of her entertaining and educational e-mails to her students.Read more…
A media interview can be a powerful tool for promoting yourself, your class, and your profession. It’s a lot more fun if you are well prepared. In part 3 of this series, we get a little more serious as you learn how to get ready for a media interview. Read more…
Last Saturday I attended Kathy Ehrlich-Scheffer’s class, taught at a local gym in Rochester. Afterwards, sitting down with a cup of coffee, in usual Kathy style, she hit me with two beautiful insights: protecting one’s first love, and it is really about the instructor.Read more…
In Part I we discussed the benefits and the risks of doing interviews with the news media. Once you know the benefits and risks, how do you decide when to take the risk, and when to decline it?Read more…
Should indoor cycling instructors talk to the news media to promote themselves and their profession? If so, when? And how? Read this first part of a five-part series to learn from a thirty-plus year media professional and cycling instructor. Read more…
It is always a bummer to get all jazzed about something only to read the fine print and find out it really doesn’t work as expected. My hope with this early article is to give you a bigger picture of what is involved in teaching with video, so as you get excited, you will not get tripped up by the details.Read more…