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In: Instructor Issues & growth, New Instructors
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When someone comes in at the last minute, you do your best. You get them set up quickly, give them a couple words of encouragement, a pat on the back, and send them on their way. And you never see them again…. Does that sound familiar? Maybe if you had a new student handout to help ease their concerns and answer questions they may be too timid to ask, you’d regain that opportunity. It would also help to assert your position on a couple of things from the very beginning. Read more…

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In: Instructor & Club Spotlight, Instructor Issues & growth
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We’ve discussed how to communicate to your students via a newsletter and how to manage distribution of the newsletter. Now, in Part 3 on communicating via a newsletter, Bill Roach gives tips on actually writing the content. You’ll tell participants about your schedule, class plans, and substitutes, but where doRead more…

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Bill Roach recently wrote about the benefits of starting a newsletter not only to keep your students informed of your classes, alert them to schedule changes, or provide fitness tips, but also to increase your connection with them, leading to increased attendance and loyalty. In this article, Bill goes theRead more…

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In: Instructor & Club Spotlight, Instructor Issues & growth
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We’ve discussed creative ways of connecting to students via Facebook and a website. Here is yet another way to stay connected and communicate on a more personal level with students—by establishing a newsletter. I met with Bill Roach, who shares with you his tips for a very successful newsletter that has increased his attendance in classes and even brought him personal training clients.Read more…