If you haven’t seen Simon Sinek’s TED Talk yet, it’s a must-watch. Sinek’s central message, “People don’t buy what you do; they buy why you do it,” holds profound implications for those of us in the fitness industry. This principle encourages us to reflect on our motivations and infuse our teaching with a deeper purpose.Read more…

ICA member Tammar Berger, owner of Off Road Indoor Cycling in Washington, DC, created this amazing short trailer for their upcoming Halloween ride. She gave a few quick tips on how she did it, but it made me think…what would you think if we created a course on how to do this yourself? Video is incredibly powerful to promote your program—you might as well take advantage of it!Read more…

This is not one of our weekly music suggestions, but a song that I think every instructor around the world should have. Not only is it beautiful, but the message is so powerful. Thanks to Jeanne Sims of Long Island who posted it on Facebook this morning… I immediately bought it and put it in my inspirational playlists to use at a later date.Read more…

Many of the instructors I know give a ton back to our community. In addition to going above and beyond preparing our regular classes (even though the pay we receive often does not come close to compensating us for our effort), hundreds of instructors participate in charity rides and events to help organizations with their mission. Like many, I’ve had the honor of leading and participating in indoor cycling benefit rides. Although the cause and mission is serious, these events are some of the most fun and inspiring times I’ve spent on an indoor bike.Read more…

Have you ever dreamed of becoming a master instructor for an indoor cycling program (or any fitness program)? I believe that the steps to becoming an MI are similar to the steps of simply being be the best indoor cycling coach possible. In other words, even if you don’t care to present at conferences or train other instructors, if you take many of the steps outlined in this post, you cannot help but grow into an exceptional kick-butt coach and trainer!Read more…