Like many things in the fitness industry, the mantra “no pain, no gain” has been misused and misrepresented. Has the mantra provided trainers and instructors with a license to kill? Has it become a means to an unknowledgeable end? Has the mantra set an unrealistic and unhealthy expectation for its victims?Read more…

Have you ever wondered what all the hype was about hashtags, those silly tic-tac-toe–looking things you see on Twitter, Instagram, Facebook, and other social media platforms? #dotheysometimesgetonyournerves? Watch this 3-minute video by media expert Amanda Vogel to help you understand how to use this strange but ubiquitous feature of social media.Read more…

ICA member Dana asked a question about coaching 20-minute field tests in the comments section of the ICA master profile for field testing. Because it’s a question I get a lot, and I believe all instructors can benefit from the reply, I am posting it here as an Ask the Expert: Is teaching this profile once a month too much?Read more…

Every instructor has their own style and preference for when to teach on or off the bike. We’ve published a number of articles to this effect with general guidelines and suggestions for effective approaches. A few members asked specifically about the effectiveness of teaching Tabata, and other high-intensity intervals, on and off the bike. Here is my approach.Read more…

If you haven’t seen Simon Sinek’s TED Talk yet, it’s a must-watch. Sinek’s central message, “People don’t buy what you do; they buy why you do it,” holds profound implications for those of us in the fitness industry. This principle encourages us to reflect on our motivations and infuse our teaching with a deeper purpose.Read more…