If you haven’t seen Simon Sinek’s TED Talk yet, it’s a must-watch. Sinek’s central message, “People don’t buy what you do; they buy why you do it,” holds profound implications for those of us in the fitness industry. This principle encourages us to reflect on our motivations and infuse our teaching with a deeper purpose.Read more…

There is rarely enough time to work with brand-new students in your regular classes. If you have the luxury of scheduling beginner classes at your studio or club, here is a list of what you should include in these first-timer classes that will help them master the movements and feel less intimidated about venturing into regular classes. This is one of the best ways to provide a continuous flow of new riders to your classes.Read more…

ICA member Tammar Berger, owner of Off Road Indoor Cycling in Washington, DC, created this amazing short trailer for their upcoming Halloween ride. She gave a few quick tips on how she did it, but it made me think…what would you think if we created a course on how to do this yourself? Video is incredibly powerful to promote your program—you might as well take advantage of it!Read more…

If you’ve ever been frustrated about riders who seem to cheat about the amount of work they are doing, or how to coach your riders to add enough resistance to do appreciable work (and get the results they want)…then this is your profile! The audio for this profile is a veritable continuing education session, so get ready to learn a lot!Read more…